(These Videos will only be available on the App). Daily news, information and entertainment website RARE NORM is a cutting-edge showcase for discerning art, fashion, music, technology and gaming—and the lifestyles of those individuals whose lives are dedicated to the cultural arts. Based in Boston and launched in Spring 2013, the online destination focuses on bringing together the vast world of artists, innovators and all other creatives, with an eye on encouraging all to follow their dreams, take chances and constantly advance the causes of creativity and originality..